Ownership of an account doesn’t just give young people their first access to money,
it also allows them to spend their free time as they wish.

If youngsters don’t have any money saved or aren’t doing their summer jobs,
they usually don’t have any other option than to spend their summer to the liking of their parents.
This safe (and totally boring) itinerary often includes visiting and helping their grandparents.

My role: Art Direction

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