How to wittily communicate features of the new app? By showing what it CAN‘T do.
Well, at least for now.

For this campaign we shot a series of short cartoon videos communicating
individual features
 of the new KB banking app.

Each benefit is tied up to a distinctive visual pun so the viewer doesn’t require to be intricately instructed
how each individual benefit works. Nice and easy.

My role: Idea, Art Direction