How to wittily communicate features of the new app? By showing what it CAN‘T do.
Well, at least for now.
For this campaign we shot a series of short cartoon videos communicating
individual features of the new KB banking app.
Each benefit is tied up to a distinctive visual pun so the viewer doesn’t require to be intricately instructed
how each individual benefit works. Nice and easy.
My role: Idea, Art Direction