First impressions last. And they do twice as much if you‘re conducting a business.
We illustrate this on a series of prints showing twisted banners of various shops.
The banners tell the way how one slight discomfort (like not being able to pay with credit card)
can affect your overall perception of the vendor.
KB SmartPay terminals thus help the shopkeepers to get rid of these discomforts.
My role: Idea, Art Direction